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Service Provider

Web 2.0

SOA-based Communications Infrastructure
for the Enterprise

“By tightly integrating the communications function directly with the applications that drive productivity and interact with customers, organizations have a greater ability to sense business environment change and respond efficiently and effectively to that change.”
Steve Blood, Research VP– Gartner

Banks, brokerages, insurance companies and other financial services organizations; healthcare, pharmaceutical, manufacturing, and other companies can close more sales, create real-time upselling opportunities and increase customer responsiveness by using LignUp Communications Web Services to reduce human latency and continuously create and evolve interactive web portals and fluid and responsive business processes.

Examples of the rich enterprise customer experiences that can be created with the LignUp Communications Application Server:

Real-time bank approvals: When a bank transaction exceeds a threshold that you’ve set as a customer, the banking application will automatically call you, prompt you for your secure PIN, and then let you verify the transaction, cancel it, or connect to the first available customer service representative.

Learn more about MoneyLign.

Real-time site surveys: Call in to record your observations while onsite at a construction project, and attach the audio commentary to the project blog. Let authorized team members go to the blog, view diagrams, plans, contracts or other content and click to hear your commentary.

Learn more about voice-enabling Twikis (Enterprise Wikis).

Real-time logistics alerts: When a truck is delayed, the system broadcasts the news, calls all members of the distribution center operations team and notifies them of the delay and the new estimated delivery time. If the truck is out of service, the system can identify one or more available drivers and send alerts to their mobile phones.

Real-time real estate notification: Faster than MLS listings, this application makes outbound calls to buyers when a home that matches their requirements goes up for sale. Prospective buyers can 'press 1' to make an appointment or 'press 2' to talk to the agent immediately.

Learn more about the MashUp presentation.

Department hotlines: Customers can call the hotline or click-to-call from the department’s Web page. Based on a caller’s phone number, the call can be directed to dynamic IVR menus for access to commonly asked questions, automated database lookups and text-to-speech responses to queries. If a caller needs additional assistance, rules can be defined to reach the first available subject matter expert, based on time zone and work schedule. If no one can be reached, “VIP” callers can be directed to any available department manager and all other callers could be directed to the receptionist or voicemail.

Personal Communications Portal: Personal communications portal enabling users to click-to-call out of email, make web calls and 3-way calls, and call in to hear their email and calendar entries.

Learn more about MyLign.

Voice enabled email client: Voice enabled email client allows users to click to call out of their address book, set up a 3-way conference call, broadcast a text-to-speech or short messaging system.

Learn more about DotMailLign.

Conferencing Application: This conference application will automatically call given parties and prompt them to join the call. Using the web interface, you can invite or disconnect participants during the conference.

Learn more about ConferenceLign.


"The priority of developing strong customer relationships in the financial services industry requires that firms provide a high level of security and interactive service to their customers. LignUp allows us to enhance this automated experience by easily integrating VoIP functionality into our offerings. LignUp-powered voice capabilities provide the human interaction essential to developing customer relationships within a highly-automated banking experience."

- Jukka Riivari, CEO and President, Meridea

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