SOA-based Communications Infrastructure

The LignUp Communications Application Server is a common SOA-based communications platform for transforming the customer experience, speeding up business processes and enhancing end user productivity by integrating real time voice and video communications into enterprise applications, web portals and processes.

Use your current team of web developers: To build communications enabled solutions, enterprises do not need to hire new CTI or SIP experts; they can use their existing team of web developers who can use any development environment including Microsoft Visual Studio .Net or Eclipse to create, combine, or mashup innovative solutions in a matter of hours.

Use your existing telecom infrastructure: LignUp powered solutions ring any phone - traditional land lines, mobile phones or ip-phones - using your existing telecom infrastructure. The SIP standards based LignUp platform connects directly to SIP trunks of existing IP-PBXes and SIP terminating networks like Level 3 or via media gateways to legacy PBXes, the PSTN and mobile networks.

Enhance your portfolio of SOA-based services: The LignUp Communications Application Server fits into the Enterprise Services Oriented Architecture (SOA); The LignUp server is shared infrastructure, a common communications integration platform that provides LignUp Communications Web Services. These can then be used by a variety applications, portals and processes across business units and across the enterprise and this common infrastructure can be administered and operated in the same manner as other enterprise services.

Leverage the most comprehensive suite of Communications Web Services: LignUp offers the broadest set of communications capabilities for the developer, including access to incoming and outgoing call control, call routing, filtering, screening, presence, hunt group and IVR capabilities, media control, text-to-speech and automatic speech recognition services as well as personal unified messaging services.

LignUp Communications Web Services are both fine grained and powerful: an example of fine grained control is the ability to pause and resume during the playback of a text-to-speech message; an example of a powerful web service or LignUp VoIPLet is one that calls a number of people, prompts each one for a PIN, verifies the PIN and if valid, plays an important message.

LignUp VoIPLets are web services as well as “mini applications” developed using lower level web services. They deliver common reusable functionality out of the box for easy integration into applications, portals and processes across a wide range of verticals.

The broad set of fine grained LignUp Web Services and powerful LignUp VoIPLets can be combined, mashed-up and orchestrated to create very rich and unique applications.

Start small and scale as you grow: The 100% software LignUp Communications Application Server scales both up and down; it is made up of a number of modules and all modules can run on a single Intel compatible server or each module can be scaled separately in a separate server farm, depending on usage. This allows for more efficient, flexible and cost effective capacity planning.

Communications Application Server Farms

For example, if the applications deployed are connecting a large number of calls, then just the calling modules can be scaled up. However, if the applications are doing a lot of recording and playback, just the media processing modules can be scaled up.

Deliver compelling Return On Investment (ROI): LignUp harnesses the power of several major trends – open source projects like Linux, establishment of SIP as a communications standard, the emergence SOA as an application integration architecture and the continued increase in processing power with multi-core, multi-cpu servers. The software only, Linux, SIP and SOA based LignUp platform runs on industry standard Intel servers and enables you to quickly develop and deliver a compelling ROI, using your in-house development resources and overlaying your existing telecommunications infrastructure.