MOUNTAIN VIEW, Calif. – November 7, 2005. LignUp Corporation, a provider of Web services-based voice over IP (VoIP) converged communications solutions, today announced that Regis McKenna, renowned technology marketing consultant, venture investor, and author has invested in LignUp and joined the company's board of directors.

With the addition of Regis McKenna to its board of directors, LignUp has joined a premier cast of companies who were advised by Mr. McKenna during their formative years, including Apple, Electronic Arts, Genentech, Intel, Linear Technology, National Semiconductor, Silicon Graphics, 3COM, and WebLogic. Over the last three decades, he has helped launch some of the world’s most important technology innovations including the first microprocessor, the first personal computer, the first recombinant DNA genetically engineered product, and the J2EE application and HTTP Web server technologies that would become BEA’s WebLogic platform.

“We are at the threshold of new era in which voice-enabled applications will become as ubiquitous as the Web in our business and personal lives. With its powerful, open communications platform, LignUp is now doing for voice application development what BEA’s WebLogic did for Web applications,” said Regis McKenna. “By allowing organizations to more easily build data and voice applications, LignUp is essentially transforming both areas. I am excited to join the LignUp team and help shape the future of IP telephony communications.”

“As a Silicon Valley visionary, Regis McKenna has pioneered theories and practices that shape today's prevalent marketing methodologies,” said Hector Saldańa, founder, chairman, and CEO for LignUp Corporation. “We are honored to work with Regis, and excited by the opportunity to tap his proven expertise in business strategy and technology marketing, to build upon LignUp’s leadership position as a provider of IP telephony solutions for business.”

About Regis McKenna

Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures. Mr. McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written five books and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. Mr. McKenna advised a number of entrepreneurial start-ups and their founders during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others.

About LignUp Corporation

LignUp Corporation delivers a powerful Web services-based VoIP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 100 enterprises and 10 service providers around the world and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. LignUp is also a founding member of FastLign, an industry alliance formed to reduce interoperability risks and increase speed to market for VoIP service providers. FastLign alliance partners include Level3, TekVizion, Nextone, Rodopi, VoIP Logic, CentricVoice and LignUp. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, Shanghai, London and Tokyo. Visit www.LignUp.com for more information.