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Press Release CanyonBridge & LignUp Create New Sforce Solution
Integration of Web Service Platforms from CanyonBridge, LignUp and Salesforce.com to Boost Sales Productivity and Strengthen Customer Relationships
OREM, UT and MOUNTAIN VIEW, CA - May 2, 2005.CanyonBridge, a leading provider of premium Web-based
enterprise messaging delivery solutions, and LignUp Corporation, a provider of Web services-based
converged communications solutions, today announced a technology partnership to integrate CanyonBridge's
cbForce with LignUp's VoIP Communications Platform. The new CanyonBridge-LignUp solution will integrate
voice communications and email communications with Salesforce, enabling sales representatives to: "The world is embracing the on-demand CRM model," said Bonnie Crater, vice president and general manager of Supportforce at Salesforce.com. "CanyonBridge and LignUp are using Sforce to customize, integrate and extend Salesforce, creating a unique and powerful solution that combines voice with email communications, integrates customer-centered business processes and substantially increases business productivity." The CanyonBridge-LignUp integrated solution significantly increases sales representative productivity by merging the ability to manage e-mail, calendaring, and CRM with the new ability to manage voice communications as well ? all via the same rich client interface. CbForce, an Sforce Certified Solution, tightly integrates salesforce.com's Sforce on-demand CRM platform with Microsoft Exchange into a single, thin client, Web-based user interface. LignUp's 100-percent software solution delivers comprehensive voice functionality, such as automatic outbound dialing, call routing, audio recording and playback, bridging and conferencing. Using the integrated solution, it will be easier than ever for sales representatives to reach customers and prospects at the right time with the right messages and the right actions. "Salesforce.com, CanyonBridge and LignUp integration technologies are based on open standards and Web services," said David Mitchell, founder and chief technology officer of CanyonBridge. "The service-oriented architectures of Salesforce.com's Sforce, CanyonBridge's cbIntegrate, and the LignUp Communications Platform have enabled us to leverage our expertise in rich, highly interactive, thin client applications to quickly build a sophisticated solution that integrates voice and data communications and simplifies customer interactions." "CRM systems are frequently only as good as the data that is entered into them," said Kevin Nethercott, president and chief operating officer of LignUp Corporation. "Organizations need solutions that allow data to be easily updated each time there is a customer interaction. The LignUp-CanyonBridge integration will allow sales representatives that use best-of breed solutions, like Salesforce, to add notes and automatically track customer interactions as these "touches" happen. Having voice communications integrated into the user interface, along with automated activity updating, raises sales rep productivity, enhances the value of the information entered and ultimately, strengthens customer relationships."
About CanyonBridge
About LignUp Corporation ### |
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