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Press Release

Streamdoor Chooses LignUp to Build New Generation of On-Demand VoIP Services

Streamdoor Leverages Flexible LignUp Communications Platform to Quickly and Easily Develop Competitive On-Demand IP Voice Applications

LONDON - March 15, 2006. Streamdoor Limited, a provider of hosted, on demand IP contact center services and VoIP applications, and LignUp Corporation, a provider of converged communications solutions, today announced that Streamdoor will develop and deploy its next generation of on-demand IP voice services on the flexible LignUp Communications Platform.

“Delivering on the promise of service oriented architectures, LignUp provides the development capabilities that allow us to easily build services that differentiate us in the marketplace,” said Jon Keattch, CEO, Streamdoor Limited. “The LignUp platform’s flexibility is critical to our ability to innovate and deliver strong margin communication solutions in an increasingly competitive services marketplace.”

Streamdoor offers a variety of on-demand IP contact center capabilities based on Cisco architecture. In addition Streamdoor's Outbound service provides companies with a powerful dialing capability for all their campaign needs including telemarketing, customer surveys and sales generation. The network-based dialing platform supports preview, progressive and power dialing modes to enable productive and effective campaigns. Companies can easily integrate it with their existing customer databases or calling lists and use the extensive web based management tools for real time monitoring and analysis.

Streamdoor’s Call Recording service enables companies to capture inbound and outbound interactions for quality assurance, performance monitoring and training purposes. Companies have the ability to schedule recordings, playback recordings and evaluate Agents as well as a reporting capability that can be used to analyze Agent performance.

The LignUp solution provides hosted IP-PBX, voice mail, unified messaging and auto attendant applications built on a web services based communications platform. This platform allows on-demand service providers such as Streamdoor to build specialized IP telephony applications and voice-enable existing hosted services that enhance customer organizational productivity and improve customer service.

“Streamdoor represents the latest in a new generation of on-demand service providers working to uniquely enhance their customer’s ‘first point-of-contact’ with new voice functionality,” said Kevin Nethercott, Founder, President and COO, LignUp Corporation. “We are pleased to work with Streamdoor and provide the flexible platform they need to build these voice apps and deliver service capabilities that enhance their customers’ end customer relationships.”

About Streamdoor Limited
Streamdoor provides IP Contact Centre services on-demand for use by large organisations, medium sized companies and public institutions. Streamdoor’s services enable companies to gain competitive advantage by aligning investment and expenditure in contact centre technology with actual business requirements. The services offer multi-channel connections, via any chosen network and are available on a flexible on-demand usage basis. The company’s data centres are based on Cisco Systems’ IP Communications solutions providing application scalability, resilience and security. Streamdoor’s services are sold through network operators and value added Partners that assist companies in developing solutions and services for their customers. The company has offices in London and NewYork. Visit www.streamdoor.com for more information.

About LignUp Corporation
LignUp Corporation delivers a powerful converged IP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 110 enterprises and 20 service providers around the world and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. LignUp is also a founding member of FastLign, an industry alliance formed to reduce interoperability risks and increase speed to market for VoIP service providers. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, London and Tokyo. Visit www.LignUp.com for more information.

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