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Press Release Meridea and LignUp Voice-Enable Banking Customer Relationships
HELSINKI and LONDON -- May 15, 2006. Meridea, a leading provider of full service web and mobile banking solutions for the financial services industry, and LignUp Corporation, a provider of converged communications solutions, today announced a partnership to deliver Meridea banking solutions enhanced with voice capabilities developed with the flexible LignUp Communications Platform.
Communications-Enabled Business Process Solutions from Meridea and LignUp to Bring Back Personal Touch to Banking Services Meridea's self-service front-end solutions enable banking firms to improve their level of customer service and sales capabilities through a variety of web-based and mobile software solutions. LignUp and Meridea will improve the ability of these firms to create a "personal touch" with customers through dynamic VoIP capabilities such as "presence" and "click-to-call." "Organizations are looking for voice-enabled applications that enhance employee productivity and improve customer satisfaction at the business process level," said Steve Blood, Research Vice President, Gartner, Inc. "Much of the VoIP Revolution to date has been focused on reinventing the traditional telephone network. Businesses need to understand the potential of communications-enabled business applications to shape how organizations communicate and operate." The companies will further strengthen customer relationships with capabilities such as two-factor authentication (T-FA). By requiring two independent ways for banking customers to establish identity and privileges, T-FA reduces the possibility of online identity theft or fraud as a banking customer's password will not be enough to give thieves access to their information. "The priority of developing strong customer relationships in the financial services industry requires that firms provide a high level of security and interactive service to their customers," said Jukka Riivari, CEO and President, Meridea. "LignUp allows us to enhance this automated experience by easily integrating VoIP functionality into our offerings. LignUp-powered voice capabilities provide the human interaction essential to developing customer relationships within a highly-automated banking experience." LignUp allows independent software vendors such as Meridea to easily build specialized IP telephony applications or voice-enable existing banking applications and services. The LignUp solution provides a communications application server platform, including a VoIP feature server and back-to-back SIP user agent. The platform can be deployed with hosted telephony, voice mail, unified messaging, auto attendant and other web applications. "Financial services organizations must continue to extend their businesses by selling new services to existing customers," said Kevin Nethercott, President and COO, LignUp Corporation. "By voice-enabling its software offerings with LignUp, Meridea is demonstrating how IP telephony can enhance business processes to improve the end customer experience and actively grow the businesses of financial services firms." LignUp-enabled Meridea solutions will be generally available by the end of 2006. About Meridea Meridea is a leading mobile and online banking solutions provider. Meridea helps organisations exploit mobility and enhance the quality of their customer relationships. Meridea is owned by Accenture, Nokia, Sampo, 3i and Nordic Venture Partners. Headquartered in Helsinki, Finland Meridea operates in Europe, Asia and North America. www.meridea.com for more information. About LignUp Corporation LignUp Corporation delivers a powerful web services based VoIP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 100 enterprises and 10 service providers around the world and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. LignUp is also a founding member of FastLign, an industry alliance formed to reduce interoperability risks and increase speed to market for VoIP service providers. FastLign alliance partners include Level3, TekVizion, Nextone, Rodopi, VoIP Logic, CentricVoice and LignUp. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, Shanghai, London and Tokyo. Visit www.LignUp.com for more information. www.LignUp.com for more information. Contact: Andy Bray For LignUp Corporation andy.bray@lignup.com +44(0)1372465020 Iris Heinonen For Meridea +44 20 7795 8132 iris.heinonen@meridea.com ### |
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